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Fitness & Recreation

Finance for the floor and the studio.

Cardio, strength, group exercise, fit-out and member-management software — funded for boutique studios, big-box gyms and multi-site operators.

£17m+

Funded into UK gyms

60mo

Typical kit-out term

0–10%

Typical deposit

12 days

Average drawdown

Assets we fund in Fitness & Recreation

If it earns its keep, we've probably funded one.

Cardio

Treadmills, bikes, rowers, ellipticals, ski-ergs. Technogym, Life Fitness, Matrix, Precor, Concept2.

Strength & free weights

Plate-loaded, selectorised, racks, plates, dumbbells, benches. Hammer Strength, Eleiko, Watson, Origin.

Functional & group

Sleds, sandbags, kettlebells, suspension trainers, plyo boxes, studio mirrors, sound systems.

Boutique kit

Reformer Pilates, indoor cycling rigs, boxing equipment, F45-style functional rigs.

Fit-out & flooring

Rubber flooring, lighting, mirrors, signage, member changing facilities. Bundled with the kit.

EPOS & member software

Glofox, Mindbody, Xplor Gym, ClubRight — funded with hardware and rollout.

Typical deal profile

How fitness & recreation deals usually structure.

Typical ticket

£35k – £180k per studio

Range we fund

£10k kit refresh → £500k full gym launch

Term

36 – 60 months

Deposit

0 – 15%

Structure

HP for owned-asset write-off; lease for evergreening cardio with high obsolescence; refinance ahead of second-site openings.

Where the high street fails

The usual pain.

  • Member churn worries credit teams

    Mainstream lenders see fitness membership models as risky. Sector-specialists model retention, joining-fees and ARPU correctly.

  • Boutique fit-out is soft-asset heavy

    Mirrors, lighting, sound, flooring — easily 40% of a boutique studio. Generic lenders cap soft assets. Specialists don't.

  • Multi-site rollouts need flex

    Each new studio needing fresh credit slows expansion. Programmatic facilities solve it.

The AssetFi edge

How we structure it.

  • Fitness-specialist underwriting

    Lenders who understand boutique studios, big-box, hotel gyms and council leisure contracts.

  • Multi-site programmatic finance

    Rolling facilities for groups opening 2–5 sites a year, with pre-approved per-studio budgets.

  • Cardio refresh structures

    Lease products with defined refresh and return rights so cardio never gets old.

Continue your research

Helpful next steps for fitness & recreation businesses.

Explore the asset, agreement type, planning tools and guide most relevant to the equipment you are considering. The case study above shows a real example from this sector.

FAQs

Questions fitness & recreation customers ask.

Can a brand-new boutique studio get finance?

Yes — sector-specialists will lend on the strength of director experience, signed lease, fit-out plan and pre-sale numbers. Higher deposit (15–25%) at start-up stage.

What's the right structure for cardio?

Finance lease with refresh built in — cardio depreciates fast and members notice tired kit. Strength can be HP because it lasts 10+ years.

Can finance cover flooring, mirrors and sound?

Yes — fit-out is bundled with the kit on a single facility. Sector-specialists fund the lot, no soft-asset cap.

Are programmatic facilities available for gym chains?

Yes — for groups opening 2+ sites a year. Pre-approved per-site budgets, 14-day drawdown per location.

Ready to fund the next bit of fitness & recreation kit?

Tell us about your asset and business circumstances to discuss suitable funding options. Read our commission disclosure.

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