We're the broker the
high street forgot to be.
Founded by ex-bank lenders frustrated by slow, faceless finance, AssetFi exists to give UK SMEs the speed, clarity and choice the big banks won't.
The principle
is simple.
You shouldn't need a friend at the bank to fund a van. You shouldn't have to learn a financial dictionary to lease a CNC. And you definitely shouldn't pay a fee just to be told "computer says no."
AssetFi shops 60+ specialist lenders for you. We translate the answers into plain English. We tell you the rate, the term, the total cost — before you sign anything.
2014
Founded in Manchester
£480m+
Funded for UK SMEs
7,200+
Businesses helped
FCA
Authorised & regulated
Three rules. We don't break them.
Independent
We aren't owned by a lender. The deal we recommend is the best one in the market for you — not the most profitable for us.
Transparent
Every cost, every commission, every clause — in plain English, before you sign. No surprises, ever.
Fast
We treat your time like ours. 24-hour decisions. Funds in days. A real human on the phone — not a chatbot.
Let's fund your
next move.
Two-minute application. Soft search. Real human follow-up.