The challenge
A boutique fitness startup needed cardio machines, racks, free weights and studio AV while keeping cash for instructors and launch marketing.
What we did
A 48-month finance lease supported by membership pre-sales, director experience and a landlord-confirmed opening date.
The outcome
The studio opened with a full equipment spec, pre-sales converted into recurring members and cash stayed available for the first quarter of trading.
The full story
How the deal came together.
A launch with many cash calls
The founders had secured premises and strong local demand, but the opening budget had to cover equipment, instructors, signage, marketing and rent-free period overruns.
Making a startup fundable
We packaged the application around director sector experience, membership pre-sales and a clear asset schedule from a recognised fitness supplier.
Outcome
The studio opened with the intended equipment mix rather than a reduced starter spec, helping the business justify premium memberships from day one.
Case-study record
This story is based on a completed transaction record supplied to AssetFi. Client, asset and commercial details may be anonymised or summarised to protect confidentiality. It is an illustration of one customer’s circumstances, not a promise of approval, pricing, terms or timescale for another business.
Could you fund this?
Businesses with similar requirements may have finance options available, but eligibility, pricing and approval depend on the individual business, asset and provider assessment.